Start with best-in-class
              Purpose-built storage arrays have evolved over the years to fill an essential  role in the datacenter, providing ever-expanding levels of performance,  capacity, and resiliency for mission-critical workloads. PowerStore begins with  the very best of modern storage technology, delivering a new kind of storage  appliance with advanced services to complement and extend existing onpremises environments.
              Any workload
              PowerStore’s single architecture for block, file, and VMware vVols leverages  the latest technologies to support an enterprise-class variety of traditional and  modern workloads – from relational databases, to ERP and EMR apps, cloud  native applications, and file-based workloads such as content repositories and  home directories. DC, low-line power and NEBS-ready solutions are available.  The ability to accommodate application, multi-protocol network and multi-format  storage diversity (physical and virtual volumes, containers, traditional files)  within a single 2U appliance provides business-enabling flexibility and helps IT  simplify and consolidate their infrastructure. 
              Performance optimized
              Designed to leverage next-gen innovations such as end-to-end NVMe (both FC  and Ethernet) and dual-port Intel Optane solid state drives (SSDs) as  Storage Class Memory (SCM), PowerStore delivers up to 7x more IOPs3 and  3x lower latency4 for real-world workloads compared to our previous storage  generation, giving you all the headroom you need to ensure long-term value  through multiple solution lifecycles.
              Scale up and scale out
              Expanding the capabilities of your initial PowerStore configuration is simple and  extremely efficient, as capacity and performance may be scaled independently.  Each active-active PowerStore appliance can grow to over 2.8 PB effective  capacity, and multiple appliances can be clustered for greater performance.
              Efficiency without compromise
              Regardless of how you grow, PowerStore costs remain consistently low.  Deduplication and compression are “always on,” and thanks to Intel  QuickAssist hardware acceleration, PowerStore systems provide a guaranteed  average 4:1 data reduction6 without compromising performance.
              Make it simpler, and more intelligent
              But it’s not just performance and scale. PowerStore also delivers  unprecedented levels of intelligence and automation, eliminating complexity,  while enabling faster delivery of new applications and services with up to 99%  less management interaction.
              Programmable infrastructure
              PowerStore streamlines application development and automates storage  workflows through integration with VMware and a broad ecosystem of leading  management and orchestration frameworks. You can provision PowerStore  services directly from the application toolsets you use most. For example, IT  and DevOps users can take advantage of plug-ins for VMware (vRO Plugin),  Kubernetes (CSI Driver) and Ansible (Ansible Module), reducing deployment  timeframes from days to seconds.
              Autonomous appliance
              PowerStore includes built-in intelligence to eliminate dozens of time-consuming  tasks and decision points. Labor-intensive processes like initial volume  placement, migrations, load balancing and issue resolution are automated by  PowerStore’s onboard machine learning (ML) engine, which fine-tunes both  individual and clustered appliances, optimizing performance and cost as the  solution evolves to meet new challenges. SmartFabric Storage Software  support even automates network tasks in an end-to-end NVMe environment.
              Proactive health and cybersecurity analytics
              CloudIQ, included with PowerStore, gives administrators faster time to  insight, with all the intel they need to take quick action and more efficiently  manage their storage environment. By combining machine learning, advanced  analytics and human intelligence, the cloud-based app reduces risk, spots  anomalies before trouble occurs, and helps even IT generalists plan for future  storage needs with powerful forecasting. CloudIQ makes storage management  tasks easier, so you can get back to focusing on your business goals.
              Ready to adapt when you are
              If the advantages stopped here, PowerStore would already offer incredible  storage value with a powerful lineup of enterprise-class features. However, the  PowerStore difference goes much deeper with revolutionary new capabilities  that not only support current needs, transforming the way you run your data  center today, but also empower you to evolve your infrastructure as your  business evolves – as unpredictable as that may be.
              Flexible architecture
              PowerStore’s container-based software architecture, known as PowerStoreOS,  improves performance, fault tolerance and security by isolating individual OS  components as microservices. It also enables feature portability and rapid  delivery of new or enhanced services over time.  Administrators can choose to deploy PowerStoreOS in a bare metal configuration directly on the PowerStore hardware, or within a virtual machine  (VM) running on PowerStore’s optional built-in VMware hypervisor, providing  yet another layer of isolation, intelligence and abstraction.  When PowerStoreOS runs on a VM, administrators can also access the  hypervisor to deploy their own applications directly on the appliance, using the  same VMware tools and methods they use with external hosts. This gamechanging capability, known as AppsON, is ideal for data-intensive workloads in  core or edge locations where infrastructure simplicity and density is required,  as well as for “infrastructure applications” such as anti-virus or monitoring  software.
              Best of all, since VMware ESXi is the underlying foundation, administrators can  move seamlessly between these services. PowerStore cluster management,  combined with VMware tools including vMotion and storage vMotion, enables  easy application mobility in and out of PowerStore to other VMware targets.
              Using a single storage instance, applications can be deployed on networked  servers, hyperconverged infrastructure, or directly on the PowerStore  appliance, and migrated transparently among any of them, allowing IT and  application owners to quickly deploy and reassign workloads to the most  effective environment based on current requirements and available resources.
              Flexible deployment
              PowerStore’s compact footprint and adaptable design is ideal for:
              
                - Edge-based IoT data analytics and remote office applications where ease  of deployment and advanced replication is required
- Core data center modernization, when flexibility, application mobility, and  VMware integration is critical for consistent operations
- Multi-cloud access, including hybrid solutions that allow customers to  integrate on-premises infrastructure with public cloud while maintaining  management and operational consistency. 
Leveraging Dell Technologies Cloud Validated Designs, PowerStore can  provide an ideal landing zone for data intensive workloads on VMware Cloud  Foundation (VCF). PowerStore is also supported with Dell EMC Cloud  Storage Services, which directly connects PowerStore to the users’ cloud(s) of  choice, as a managed service. Cloud Storage Services can provide DRaaS to  VMware Cloud on Amazon Web Services (AWS) with full operational  consistency using VMware.
              PowerStore may be deployed as a standalone appliance complementing  existing infrastructure, or as a storage option within Dell Technologies VxBlock  for CI, our all-in-one autonomous infrastructure cloud platform. 
              Flexible consumption
              PowerStore simplifies storage acquisition and ownership with a range of  flexible purchase options that match the needs of your organization. From  traditional CAPEX to APEX Custom Solutions pay-per-use offerings that align  spending with usage, PowerStore optimizes both technological and financial  outcomes. Whether you’re adding storage only, or launching an end-to-end  solution involving multiple product categories, we’ll make sure you get the best  possible return on your IT spend – both at the start and as you expand your  environment.
              Continuously modern platform
              Within any deployment scenario, PowerStore is designed to eliminate costly  and disruptive forklift migrations by seamlessly evolving both the software and  hardware capabilities of the platform as new technologies become available.
              All array software is included with the hardware purchase. There are no feature licenses to buy and maintain, and future software enhancements are  provided at no cost. Anytime Upgrade, the industry’s most flexible controller  upgrade program,  10 gives you immediate access to the latest hardware  developments, allowing you to add state-of-the-art performance while  preserving your original enclosure and drive investments. Unlike other  programs, Anytime Upgrade provides multiple ways to evolve your PowerStore  system.
              
                - Data-in-place node upgrades: Replace the nodes (controllers) in your  existing appliance with Next Gen + Higher Model versions.
- Scale-out upgrade: Apply a discount credit to expand your PowerStore  cluster with a second system equal to your current model.
Each upgrade category is completely non-disruptive, and may be executed at  any time during your maintenance contract.  You are not required to renew  your contract to receive the upgrade.